launches coupon program for gluten-free consumers

July 3, 2014 Drew Mac
Inline image 4

We're thrilled to announce that the inaugural mail package has landed in mailboxes across Canada! 
Here are a few facts about the program:

  • First targeted coupon solution in Canada specific to the gluten-free audience
  • Endorsed by the Canadian Celiac Association, the voice for gluten-free in Canada
  • 70,000 personalized mailers with 9 to 11 coupons per package*
  • Provincial and bilingual versions
  • Up to $16.50 in savings on well known gluten-free products*
  • Proceeds going back to support the Canadian Celiac Association
  • Contest sponsored by Cuisinart, with over $2,000 in prizes (
  • Support from CCA's social media channels - Facebook and Twitter
  • 11 fantastic brands!!
Inline image 1Inline image 1
*Number of coupons and amount of savings varies by region
Inline image 6
A huge thanks to everyone involved!
We are truly appreciative of the participating brands that took part to make a big splash in June. We'd also like to acknowledge the many folks involved behind the scenes that deserve a thank you, especially the good folks at the Canadian Celiac Association.
Inline image 5
Thanksgiving 2014 & beyond - BIGGER & BETTER!
We're really excited about the next campaign, and will be reaching out in the coming weeks to share details with you. Our audience has grown substantially, and the timing is perfect: we'll be in home prior to the Thanksgiving holiday, a very food-focused time of year.  Please feel free to reply back with any questions.
Previous Article
A comprehensive digital campaign for All But Gluten
A comprehensive digital campaign for All But Gluten

No More Articles